Darren Mawhinney

Darren has over 25 years of experience in international sales and marketing roles. He is a Fellow of the Chartered Institute of Marketing and has been a Chartered Marketer since 1999. He has sold software and services in 82 countries, with the UK DIT making him an Export Ambassador in 2018. Darren has worked in companies of various sizes from multinationals: Kainos Group Plc and GlenDimplex Group to start ups and brings a wealth of experience in developing and growing new products and markets. He specialises in developing customer centric product offerings and innovative business models that, once implemented, provide a superb level of customer satisfaction. As Chief Revenue Officer Darren is responsible for sales and marketing activities within ideiio.