Kate Dale

Feminist and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result. She has recently adapted this methodology to create Join the Movement – a campaign to help us all find new, home-based ways of getting and staying active during the Coronavirus lockdown.

Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she likes to take part in triathlons and learning to dance – although the pandemic means this has currently been replaced by online yoga, dancing around her living room and daily brisk walks around her neighbourhood.