Ms Giovanna Forte

In partnership with Una Health, Forte Medical brings diagnostic precision, service, clinical and cost savings to point of care UTI screening for GPs and maternity services. We are making urine specimens fit for purpose with guideline compliant midstream collection. My brother Dr Vincent Forte, an NHS GP of over 20 years, Forensic Physician and Medical Author invented Peezy Midstream and asked me to help commercialise the innovation. I ran 10 years of R&D, successful clinical trials and evidence-generation that shows a 66% saving on GP Surgery lab spend, reduced false-positives, reduced retests and cliniucal appointments. I put in place all regulatory work, patents, investment and marketing activity with subsequent sales growth across the UK and USA. I am recognised not only for the pioneering impact I’ve made in precision point of care for women's UTI through entrepreneurship but also but also for my long-term vision and ability to overcome challenges with a positive outlook. Together, Una Health and Forte Medical are making midstream mainstream.