Suleman founded an e-commerce business in 2010 and went on to win the Young Entrepreneur of the Year awards in 2012 & 2013 and the Midlands Entrepreneur of the Year award in 2014, before moving on to co-found The GP Service. The GP service is a unique online doctor service that connects to over 1600 pharmacies in the UK, providing primary care treatment of minor conditions and illnesses. He also developed the first private electronic prescription service, and his company is the first private company to trial doctor access to NHS summary care records in the online primary care arena.